Word Replacement List: Dignity, Respect, and Inclusivity through Mindful Language
Talking about your nonprofit is one of the hardest things to do, but it’s one of the most important. Without a clear and thoughtful message, there's a risk of unintentionally conveying something other than what we intended. That is why we have developed the Word Replacement List. This is a simple, yet powerful tool composed of suggested word alternatives, designed to help you express your message more impactfully.
In our quest to contribute to a more empathetic, compassionate, and understanding world, we must take responsibility for the language we use in our communications. We understand the power of words and how they can affect the communities we serve and support. As a nonprofit community, we strive to shape a narrative that promotes inclusivity and respects the lived experiences of those we aim to help.
This guide is intended as a valuable tool to improve our language usage, encouraging a shift towards terminology that is more inclusive and mindful. It aims to facilitate more effective nonprofit copywriting, by instilling greater confidence in our ability to convey messages that are not only clear but also empowering and respectful. By honing our language, we ensure our communication aligns more closely with the principles and values that form the core of our mission.
Economic and Social Status
Communication and Outreach
Environment
Mental Health
Crime and Justice
Disability
Gender and Sexuality
Race and Cultural Sensitivity
Occupation
Our word choices are not just a reflection of our organization, they shape the experiences of our beneficiaries, volunteers, and donors. They contribute to a broader narrative in our society, and we must ensure this narrative is one of respect, understanding, and inclusivity.
While this guide provides suggestions for more inclusive language, it's important to remember that context plays a key role. Simply substituting words does not guarantee respectful communication - we must strive to truly understand the people and communities we engage with. Our language should stem from a place of empathy, not obligation.
We encourage you to continually learn, evolve, and adapt your language as we all work toward a more equitable and compassionate world. Consider engaging in thoughtful dialogue with those you serve to better understand their experiences and preferences. The journey toward inclusion is ongoing - be open to hearing new perspectives and getting comfortable with discomfort.
Utilizing mindful language aligned with your core values requires continuous self-examination and learning. This document is merely a starting point on that journey. We urge you not to stop here but to view inclusive communication as a continual process rather than a box to check. Our words have power - let's wield that power responsibly. Together, we can transform our narratives and make a lasting impact.
Have a Contribution?
If you have a suggestion for a word or phrase that should be included in our Inclusive Word Replacement Guide, we encourage you to contribute. Simply send your recommendation to hello@marketingmission.org. Your participation will not only help to keep this guide relevant and effective but also strengthen our collective commitment to inclusive and mindful communication. Let's continue this conversation and work towards creating a language of respect and understanding, together.
