Amplifying Impact: Crafting ManifestWorks' Social Media Presence
How our marketing helped this nonprofit:
Brand voice guidelines tailored to audience
Engaging caption writing for all platforms
Visually compelling graphics ideas and outlines
Structured carousel narrative outlines
Optimizing video editing and formatting
Custom editorial calendar
Ongoing social media consulting
Problem: Small Team in Need of Social Media Guidance
While dedicated to their meaningful mission, the ManifestWorks team wore many hats and lacked the capacity to excel at social media. Producing captivating digital content requires substantial strategy and effort they couldn't devote. Without specialized marketing expertise guiding creative direction and project management, growth plateaued. ManifestWorks needed a partner to translate their vital on-the-ground impact into compelling digital content. We were confident we could put engaging systems in place to reenergize their channels.
Goals:
ManifestWorks aimed to improve their social media presence to better spread their message and showcase their impact. Top priorities were developing posts and captions that genuinely resonated with and inspired their target audience, focusing on the organization's central mission. Maintaining a cohesive brand voice across all platforms was crucial so their personality consistently shone through. Finally, building more efficient systems for planning and scheduling content down the road could save their small team precious hours. We felt confident we could devise an integrated solution to help ManifestWorks meet these pivotal goals of expanding reach through an authentic voice that conveyed tangible stories while easing staff workload.
Solution:
We provided creative direction through establishing branding guidelines and crafting inspirational captions spotlighting their mission. Visual storytelling was also key - planning eye-catching graphics and carousels to showcase community impact.
Understanding each platform's algorithm was crucial for optimization as well. And building efficient systems for planning content in advance and scheduling posting saved precious time.
Our strategic combination of writing, visual storytelling, analytical insight and workflow efficiency took their social channels to the next level.
Our Results
Our social media captions helped ManifestWorks project a consistent brand voice across all platforms, backing up their mission with an authentic tone. Thoughtful captions highlighted ManifestWorks’ various community programs, events, and participant stories in an engaging way for their target audience.
Planning out graphic content and the introduction of scheduling tools streamlined processes significantly and alleviated creative stress for their busy team. By planning out future content and batch post scheduling, we allowed ManifestWorks to save a minimum 5 hours per week.