Housing Development Consortium’s First Digital Fundraiser Raises over $260,000
How our marketing helped this nonprofit:
Video production for the live-streamed event
Event brand identity
Marketing campaign
Problem: Problem: Annual Celebration Taking Place Online
Like many other organizations in 2021, The Housing Development Consortium was required to move its annual in-person event, online. This celebration typically brought in over a thousand people that work in Washington's housing sector, so it was very important that this event was successful within the digital format.
Goals:
Housing Development Consortium’s primary goal was to bring people together by throwing an online event. They needed to effectively switch the celebration online from previously being an entirely in-person event. Housing Development Consortium’s objectives were to build community and raise money for their programs while also keeping people safe.
Solution:
In order to execute a successful event, we began with developing event branding for the Housing Development Consortium. This included developing a specific event theme as well as a marketing and communications campaign. We created videos to be shown throughout the event in order to keep the celebration compelling and engaging.
What was done/deliverables:
Video production for the live-streamed event
Event brand identity
Marketing campaign
Our Results
Like many other organizations in 2021, The Housing Development Consortium was required to move its annual in-person event, online.
This celebration typically brought in over a thousand people that work in Washington's housing sector, so it was very important that this event was successful within the digital format.