SkillsUSA Florida’s First In-Person Event in Two Years Was a Success!
How our marketing helped this nonprofit:
Event Brand & Marketing Strategy
Brand Messaging Guide
Graphics and Copywriting for Email, Social, and Web
Problem: Problem: First In-Person Event in Years
After having only virtual events for two years, SkillsUSA Florida needed assistance with putting on their first in-person event.
Goals:
The goal for this campaign was to throw a successful event in person after only having online events throughout the pandemic. They wanted to make sure that their community felt comfortable and safe attending the event in person and they also wanted some weight taken off their team's shoulders during this transition.
Solution:
In order to help them put on a successful in-person event, we created a content plan with talking points and a brand messaging guide that included emails, social, and a website pop-up to market the event across all communication platforms. This guide ensured that the event had a cohesive theme as well as helped SkillsUSA Florida reach their audience and influenced them to attend the event.
What was done/deliverables:
Event Brand & Marketing Strategy
Brand Messaging Guide
Graphics and Copywriting for Email, Social, and Web
Our Results
The in-person event was an incredible success.
SkillsUSA Florida was able to reconnect with its community of students and had over 1000 attendees at their event.
This was a perfect reintroduction for in-person education and skill sharing.