Theory of Algorithmic Power | Mean Girls Analogy

The pervasive influence of algorithms in modern society has necessitated a re-evaluation of existing theories of power in the realm of communication. This paper seeks to bridge the existing gap in literature by introducing and conceptualizing a theory termed "algorithmic power." While traditional theories of power in communication have provided foundational insights, the unique characteristics and implications of algorithms necessitate a fresh perspective. Drawing upon the foundational work of Castells and his theory of power in networks, we delve deep into understanding the intricate dynamics of power and algorithms, and their intersection in the contemporary digital landscape.

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