We worked with Boys Hope Girls Hope Arizona to help them raise money for their Christmas Mart Event using Peer to Peer fundraising with their Board of Directors.
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Boys Hope Girls Hope of Arizona (BHGH AZ) was on a mission to ensure the success of their annual Christmas Mart event, a key initiative aimed at providing holiday gifts for their scholars. Faced with the challenge of raising sufficient funds to bring this vision to life, BHGH AZ recognized the need to elevate their fundraising efforts beyond traditional approaches. With an ambitious goal in sight but uncertain of the best strategy to achieve it, they turned to Marketing Mission for support.
Our campaign's mission was to raise $5,000 for Boys Hope Girls Hope, aiming to buy holiday gifts for their scholars and ensure a memorable Christmas Mart event. This effort was all about spreading holiday cheer, making sure each scholar felt special and supported during the festive season.
To achieve Boys Hope Girls Hope’s fundraising goal, we implemented a multifaceted approach centered around peer-to-peer fundraising. First, we established a Givebutter page tailored for the campaign, offering an easy and accessible platform for donations. We then crafted engaging social media content, including captions and graphics, to capture the audience's attention and encourage sharing. Recognizing the influential power of personal networks, we equipped the Board of Directors with emails and text templates, guiding them on how to effectively fundraise within their circles. This strategy was designed not only to reach the initial financial target but also to foster a sense of community and active participation among the board members and their contacts.
The campaign's execution led to outstanding results, surpassing our initial expectations. We raised over $4,500 in the week leading up to Giving Tuesday, nearly reaching our goal in a remarkably short period. The momentum continued with a significant boost from a major donor who contributed an additional $3,000 a month later, bringing the total funds raised to $7,500—50% above our original target. This achievement enabled BHGH AZ to provide holiday gifts for all their scholars during the Christmas Mart event, significantly enhancing the festive spirit. Moreover, the success of this campaign demonstrated the effective mobilization of the Board of Directors' networks and established a replicable fundraising model for future initiatives, proving the power and potential of well-coordinated peer-to-peer fundraising efforts.
