We partnered with Housing Development Consortium to create a marketing campaign, event identity, and video production for their annual fundraising celebration.
Like many other organizations in 2021, The Housing Development Consortium was required to move its annual in-person event, online. This celebration typically brought in over a thousand people that work in Washington's housing sector, so it was very important that this event was successful within the digital format.
Housing Development Consortium’s primary goal was to bring people together by throwing an online event. They needed to effectively switch the celebration online from previously being an entirely in-person event. Housing Development Consortium’s objectives were to build community and raise money for their programs while also keeping people safe.
In order to execute a successful event, we began with developing event branding for the Housing Development Consortium. This included developing a specific event theme as well as a marketing and communications campaign. We created videos to be shown throughout the event in order to keep the celebration compelling and engaging.
The event was an overwhelming success raising over $260,000 for the housing needs of limited-income residents of King County.
