We partnered with Miami Waterkeeper to automate their Water Quality Updates in order to save them time and resources.
Prior to partnering with Marketing Mission, Miami Waterkeeper faced several challenges in their process of creating and distributing water quality updates. Their manual approach to gathering and updating data, crafting social media posts, and designing visuals consumed significant time and resources. The lack of automation resulted in a labor-intensive process that left little room for the organization to focus on other critical tasks. Additionally, the absence of a centralized system made it challenging to track and manage water quality updates efficiently. Miami Waterkeeper recognized the need for a streamlined solution that would alleviate their burden, enhance productivity, and maintain the quality and consistency of their social media content.
In order to streamline their processes while saving valuable time and resources, Miami Waterkeeper’s primary objective was to automate the process of creating and distributing water quality updates on social media platforms. Additionally, they sought to enhance the efficiency and accuracy of their data management system by centralizing water quality information.
With our expertise in marketing and automation, we meticulously designed and implemented a tailored strategy that streamlined their water quality update process. By leveraging automation tools such as Zapier, Google Sheets, Buffer, and Placid, we created a seamless workflow that significantly reduced the time and resources required for content creation and distribution.
What was done:
By automating the water quality update process, we saved the organization valuable time and resources, allowing their team to allocate more effort to critical tasks and initiatives. The streamlined workflow resulted in improved productivity and enhanced efficiency in creating and distributing water quality updates on social media platforms. The centralized data management system established using Google Sheets provided better organization and accessibility of water quality information, allowing the team to track and manage updates more efficiently. Lastly, the designs generated by Placid added a professional and captivating touch to their social media posts, enhancing their overall online presence.
