Making Waves: Miami Waterkeeper Surpasses Fundraising Goal, Raises $124K+ on #GiveMiamiDay!
How our marketing helped this nonprofit:
Marketing Strategy
Marketing Graphics
Peer to Peer Outreach
Instagram Reels
Problem: New, Small Team Scraping for Time
Miami Waterkeeper embarked on an incredible fundraising journey during #GiveMiamiDay. With their unwavering determination, they rallied over 400 donors and secured a whopping $124,000+ to protect and restore the Everglades from pollution and rising sea levels.
Goals:
In order to be successful in a digital fundraising campaign, it's important to set campaign goals and objectives. This will help keep your efforts focused and ensure that you're reaching your target audience.
Miami Waterkeeper's objectives for their #GiveMiamiDay campaign were to increase awareness about their work and to raise money to support their programs.
Solution:
What was done/deliverables:
Created stunning Instagram Reels
Crafted a compelling social mediacampaign
Designed eye-catching graphics
Wrote captivating copy
Our Results
Raised over $124K from 410 generous donors, surpassing goals!
Captivating Instagram Reels went viral, reaching 60K+ people!
Created a buzz for the cause and showed Miami's water some much-deserved love and support!