First TeenTix Virtual Gala Surpasses Fundraising Goal
How our marketing helped this nonprofit:
Event/Brand marketing strategy
Email and social media graphics
Written captions and messages for email, social media, and website
Event Production Graphics like lower thirds and full-screen overlays for the Livestream
Problem: Gala Goes From In-Person to Virtual
As with many other organizations in 2021, TeenTix needed to pivot and adjust its traditionally in-person gala to become an online event. It was difficult for them to communicate the importance of teen involvement in the arts. They needed to emphasize why, even throughout the tumultuous events the world was going through, funders should ultimately care about this issue. It was important that their message came across clear and their annual gala was still a success, and that is where we stepped in.
Goals:
TeenTix objectives for their 2021 TeenTix Gala were to increase registration numbers and to nurture the relationship between those who signed up and the event day in order to assure that those who signed up for the event actually attended.
We were tasked with creating the marketing campaign to increase registration numbers for their annual event and nurturing the relationship between sign-up and event days. Low attendance, communicating with sign-ups throughout in order to make sure turnout was high.
This section should include the goals or objectives the organization set out to achieve.
Solution:
Marketing Mission put together a comprehensive event marketing strategy for their brand. This included personalized email, social media, and website graphics along with accompanying copywriting captions and messaging. We also created graphics for the event itself.
What was done/deliverables:
Event/Brand marketing strategy
Email and social media graphics
Written captions and messages for email, social media, and website
Event Production Graphics like lower thirds and full-screen overlays for the Livestream
Our Results
The TeenTix 2021 virtual Gala was incredibly successful. Not only was the online format seamless, but also TeenTix surpassed its fundraising goal of $40,000 and raised an outstanding $44,250.
There were over 180 supporters in attendance and the event went so well that TeenTix has requested Marketing Mission’s guidance for the upcoming 2022 TeenTix Gala.