Marketing Mission Helps Miami Waterkeeper Create a Strong Sub-Brand Identity for their PartnerSHIP Program
How our marketing helped this nonprofit:
Sub-brand identity for the PartnerSHIP Program
Risograph application
Sponsorship recognition social media templates
Problem: A New Program Needed to Stand Out
Miami Waterkeeper faced the challenge of effectively promoting their PartnerSHIP Program to potential sponsors and donors. The PartnerSHIP Program is a unique initiative within Miami Waterkeeper that involves collaboration with businesses and organizations in the community to protect and restore South Florida's watershed. However, Miami Waterkeeper needed to ensure that the program had a distinct visual identity that set it apart from their main brand while also showcasing the benefits of the program and demonstrating the impact of the partnership to attract new sponsors.
Goals:
Miami Waterkeeper needed a sub-brand identity that would be distinct but still align with their overall brand image. Additionally, they needed effective sponsorship recognition tools that could be easily updated for future events or campaigns.
Solution:
Marketing Mission created a sub-brand identity for Miami Waterkeeper's PartnerSHIP Program, which helped to differentiate it from the organization's main brand while maintaining consistency. We designed a risograph application that gave an elevated and classic feel to the program and appealed to ideal funders. In addition, Marketing Mission designed sponsorship recognition social media templates for the PartnerSHIP Program.
What was done/deliverables:
Sub-brand identity for the PartnerSHIP Program
Risograph application
Sponsorship recognition social media templates
Our Results
This sub-brand identity helped to differentiate the PartnerSHIP Program from Miami Waterkeeper's main brand while maintaining brand consistency which lead to better recognition and understanding of the program's purpose by its target audience.
The sponsorship recognition social media templates allowed the PartnerSHIP Program to effectively recognize sponsors and promote their partnerships. These templates were also designed to be easily editable, allowing Miami Waterkeeper to update them as needed for future events or campaigns.