Nonprofit Content Planning for 90 Days

Are you ready to streamline your nonprofit marketing & reclaim control of your time?

As busy nonprofit leaders, you understand the importance of marketing to grow your organization. Actually executing on it, though… well, that can be a different story. 

In this series, we will teach you how to map out your nonprofit content for the next 90 days. 

1. We'll start by reviewing what a nonprofit content calendar is and why it's important
2. Then, we'll dive into creating your nonprofit content calendar
3. You'll use the Campaign Workbook to help you set your campaign goals and strategy

At the end of this video + post, not only will you have a nonprofit marketing strategy for the next 90 days, you'll also have a time-saving tool to go back to again and again. 

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Let’s dive into planning your next 90 days of marketing content.

What is a nonprofit content calendar? 

A content calendar is an essential part of any successful nonprofit marketing campaign. It helps you create, promote and measure your content for the best possible results. A content calendar considers all the different aspects of a marketing campaign, such as setting goals and objectives, creating strategies to reach those goals, tracking successes and failures, and identifying what worked well and what didn't.

A content calendar also allows you to develop an organized and well-structured approach to your nonprofit marketing efforts. By making sure all of your content aligns with your overall goals, you can make more informed decisions and create a higher impact on your target audience.

Why do you need a nonprofit content calendar? 

Creating a content calendar can help you be more organized and strategic with your marketing efforts. A well-structured calendar allows you to track successes and failures easily, so you can make adjustments and optimize moving forward.

But it also helps you focus on the right activities at the right time. With a content calendar in place, you know what to do and when. This eliminates guesswork, prioritizes tasks more efficiently, and ensures that you are maximizing your limited time.

A content calendar also helps you measure results, so you can quickly identify what works best for your organization. With the right data in hand, it's much easier to make informed decisions and create a higher impact.

In conclusion, creating a content calendar is essential for any successful marketing campaign. It helps you stay organized, see results quickly and maximize the impact of your efforts.

What goes into a nonprofit content calendar?  

A nonprofit content calendar should include:

• specific objectives and goals
• upcoming campaigns, events, and content 
• strategies and tactics for achieving your goals 

Let’s create your content calendar now by answering a few questions. 

What is your objective? 

Before you start planning, it’s important to have a clear understanding of your goals. Think about what you want to accomplish within the next 90 days and write down any specific objectives or targets. Do you have a big fundraising event happening that you need to highlight? Maybe you want to focus on more storytelling content. Setting these objectives and goals will help guide your content calendar for the quarter. 

What campaigns are you planning? 

Think about which campaigns you are running, such as awareness campaigns, fundraisers, or donor acquisition campaigns. Most of these will require dozens of social media posts - so it’s important to map those specific campaigns out first. We’ll dive into campaign planning in the next training. 

How can we showcase the impact of our work?

Make sure to include posts that capture the impact of your work. This could be in the form of stories from those you serve, or photos and videos showcasing your team’s efforts. We recommend sharing posts like this weekly.

Who do we need to recognize?

Consider if there are any people or organizations you need to recognize for their support of your work. This could be in the form of thank-you posts and shout-outs, or even special recognition awards.

What events are coming up? 

Look ahead to the next 90 days and identify any events your team is participating in. Volunteer days, holidays, conferences, trade shows, or making public comment - whatever it is, make sure to include these activities in your content calendar. To ensure you meet your registration goals, you'll want to add your promo posts to your calendar too.

What social media holidays are upcoming?

Social media holidays such as National Dog Day or International Women’s Day can be a great opportunity to create content and spark engagement. Plan ahead by researching any upcoming social media holidays and add them to your content calendar.

Alright, with this, CONGRATULATIONS!

• You've completed your nonprofit content calendar for the next 90 days
• You know your goal and desired outcomes
• You have clarity on what you will post about

In conclusion, creating a content calendar is essential for any successful marketing campaign. It helps you focus on the right activities at the right time, measure results quickly and easily, and maximize your marketing. By following this guide and answering the questions above, you will be able to create an effective content calendar that will help you reach your objectives and increase the impact of your work.

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If you struggle with any of these things, guess what? That's what I do here at Marketing Mission: Maximized Marketing. The Maximized Marketing Intensive is an experience where in just one week, we create your valuable Nonprofit Marketing Toolkit™ - the powerful assets you need to streamline your marketing and free you to increase impact and funding without losing your mind. 

If you feel like the Maximized Marketing Intensive would be beneficial, hop on my calendar so we can talk more about this.